About Riley Summers Marketing Group

Riley Summers Marketing Group is a performance-driven digital marketing agency focused on helping businesses grow through strategy, execution, and measurable results.

We specialize in paid digital advertising, AI-driven organic visibility, content strategy, and AI-powered marketing systems, combining technical expertise with practical business insight. Our work is grounded in data, guided by experience, and built to scale – whether you’re a local business competing in a single market or a brand expanding across regions.

Who We Are

Riley Summers Marketing Group was built to solve a common problem: marketing that looks good on paper but doesn’t reliably drive revenue.

Our team partners with businesses that want clarity, accountability, and outcomes, not vague promises or one-size-fits-all campaigns. We focus on building marketing systems that compound over time — systems that generate visibility, leads, and long-term growth.

We operate as an extension of our clients’ teams, aligning marketing strategy with real business goals such as lead quality, conversion rate, customer acquisition cost, and lifetime value.

What We Do

We provide end-to-end digital marketing services designed to work together, not in isolation.

Core capabilities include:

• Paid Media & Performance Advertising – Google Ads, Meta advertising, local service campaigns, and conversion-focused paid strategies.
• Optimization – AI SEO/GEO/AIO, including Local SEO, technical SEO, content strategy, authority building, and ongoing optimization.
• Content Strategy & Production – AIO-driven content, service pages, FAQs, and educational assets designed for both rankings and conversions.
• Analytics, Tracking & Reporting – Clear measurement frameworks that connect marketing activity to leads, revenue, and ROI.

Our approach ensures each channel reinforces the others, creating a cohesive and durable marketing foundation.

How We Work

Our process is built around discipline, transparency, and continuous improvement.

1. Discovery & Analysis – We evaluate your current visibility, competitive landscape, website performance, and lead flow to identify real opportunities and constraints.

2. Strategy & Roadmap – We develop a clear, prioritized plan that aligns channels, budgets, and timelines around measurable goals.

3. Execution & Optimization – Campaigns are launched with ongoing testing, refinement, and performance monitoring — not “set it and forget it.”

4. Reporting & Scaling – We provide actionable insights, not vanity metrics, and adjust strategy based on what’s actually driving results.

Leadership & Team Expertise

Riley Summers Marketing Group is led by experienced professionals with backgrounds spanning paid media, advanced data analytics, AI/SEO and automation.

Our leadership team brings together expertise in machine learning, marketing strategy, and client operations, ensuring both technical depth and strategic oversight.

• Dr. Evan Rocha — Senior Vice President, Machine Learning & Automation / Leads AI-driven initiatives, automation systems, and advanced analytics that power scalable marketing performance.
• Natalie Hawkins — Vice President, Client Strategy / Oversees client engagement, strategic alignment, and execution consistency across campaigns.

Our broader team includes specialists in AI SEO, paid advertising, content, and analytics – each focused on delivering accountable results within their discipline.

For detailed backgrounds and individual experience, visit our Team & Leadership page.

What Makes Us Different

Strategy First, Tools Second – We don’t lead with tactics. We lead with strategy and apply tools where they create leverage.

Data-Driven Decision Making – Every recommendation is grounded in performance data, not assumptions.

AI as an Advantage, Not a Shortcut – We use AI to improve efficiency and insight — not to replace strategy or human judgment.

Clear Accountability – We focus on outcomes that matter: qualified leads, conversion rates, and sustainable growth.

Who We Work With

We partner with businesses that value long-term growth, operational clarity and have made a commitment to advertising in their marketplace, including:

• Local and regional service businesses
• Professional service firms
• Growth-oriented small and mid-sized companies
• Brands competing in high-intent, competitive markets

Our clients range from single-location businesses to organizations managing multiple service areas and national-scope campaigns.

Our Philosophy

Effective marketing is not about chasing trends – it’s about building systems that perform consistently.

At Riley Summers Marketing Group, we believe in:

• Doing fewer things better
• Measuring what actually matters
• Building authority, not just traffic
• Creating marketing assets that compound over time

Let’s Work Together

If you’re looking for a marketing partner who understands both strategy and execution — and who measures success by real business outcomes – Riley Summers Marketing Group is ready to help.

Contact us to start a conversation about your goals and how we can support your growth.