Palm Beach Gardens, FL
Palm Beach Gardens Marketing Agency for Home Services Contractors
Pay-per-click campaigns built around booked jobs, run by a founder trusted with $70M+ in ad spend, plus local SEO and paid social.
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Riley Summers is a Palm Beach Gardens marketing agency for home services businesses, specializing in pay-per-click advertising. We build and manage Google Ads and Local Services Ads campaigns for HVAC, plumbing, roofing, pool and other trades, evaluate them by the jobs they book, and support them with local SEO and paid social. We're based just up the road in Jupiter, and the person you meet is the person who runs your campaigns.
The Palm Beach Gardens Market
Palm Beach Gardens ranges from private golf clubs to newer master-planned communities to established family neighbourhoods, often within a few miles of each other. Each group hires differently.
Golf and gated communities
PGA National, BallenIsles, Mirasol, Old Palm, Frenchman's Creek, Eastpointe
HOA and club rules shape exterior work, many owners are seasonal, and high-value homes mean careful comparison before hiring.
Newer developments
Avenir, Alton
Newer homes, so typically less emergency repair and more maintenance, upgrades and add-ons. Owners who've recently moved in may still be settling on the service businesses they use.
Family neighbourhoods
Evergrene, Paloma, Garden Oaks
Busy households where convenience, clear pricing and a fast response tend to decide who gets the job.
Paid Search Built for Booked Jobs
Pay-per-click advertising is the fastest way to put a Palm Beach Gardens business in front of customers who are ready to book, and the easiest place to waste a budget. The difference comes down to how the campaigns are built and what they're measured against.
- Campaigns separated by job type. Budget permitting, repair, replacement and emergency work each get their own campaign, budget and message, so a high-value replacement search isn't sharing a budget with a service call.
- A landing page for every service. Each with its own form and call tracking, built to turn a click into a call.
- Ongoing search term review. We check which searches actually trigger the ads and cut the ones that waste money.
- A budget paced to the year. A fixed annual budget, weighted toward the months the business books the most work and paced to what it can handle.
- Reporting on every call and form, and on booked jobs when the client shares job data.
Google Ads and Local Services Ads together. Google Ads charges per click and gives full control over targeting and messaging. Local Services Ads charge per lead and sit at the very top of the results. For many trades the two work best side by side, and we manage both.
How we help: Most wasted ad spend comes from campaigns that were never built around the jobs a business actually wants. We build and run paid search around booked work, so every part of the budget has a job to do.
The Rest of the Channel Mix
Paid search brings in customers who are ready now. The other channels build the visibility and trust that make those campaigns work harder and keep calls coming when ad spend is paused. Depending on the services a client engages us for, we add them where they fit.
Related reading: Paid search advertising · Local search and Maps · Paid social advertising
How Riley Summers Works
- Flat monthly management fee. It doesn't rise with ad spend, so there's no reason for us to push a bigger budget than the results support.
- Aimed at booked work, not clicks. We track every call and form a campaign produces, and when a client shares their job data, we report on the jobs those leads turned into and what each one cost.
- A deliberately short client list. Fewer clients means each account gets hands-on management from the person who built it.
- Local and available. We're based in Jupiter, a short drive north, and happy to meet at your office, on a job or somewhere along PGA Boulevard.
Mark Riley, Founder
15+ years in digital marketing and more than $70 million in managed ad spend.
About Mark →Palm Beach Gardens PPC and Marketing Questions
What does a PPC specialist actually do for a home services business?
We build the campaigns, write the ads, set up a landing page for each service, review the searches that trigger the ads, cut wasted spend, and adjust budgets through the year. We track every call and form, and when a client shares their job data, we report on the jobs those leads became.
How quickly does pay-per-click start producing calls?
Google Ads can start producing calls as soon as campaigns are live and approved. Local Services Ads take longer to start, because Google verifies the business first, but once they're running they work the same way.
How is PPC management priced?
Our management fee is a flat monthly amount, separate from the ad budget, which is paid directly to Google. A one-time setup fee covers building the campaigns and landing pages. We cover both in the consultation, once we know what the business needs.
Do you offer SEO management in Palm Beach Gardens?
Yes. Local SEO covers Maps and local listings, and AI and search visibility covers broader organic rankings and AI answers. Many clients start with paid search for immediate calls and add SEO for long-term growth.
Can you target specific communities like PGA National or BallenIsles?
Yes. Campaigns can target by area and ZIP code, and messaging can be matched to the type of customer the client wants. Single communities are often small, so they usually work best as part of a wider target area.
What's involved in the free consultation?
A conversation with our founder about how your marketing is performing, what isn't working, and where you want the business to go. We run an initial audit first, so the call starts with specifics.
Also Serving Contractors Near Palm Beach Gardens
Palm Beach Gardens sits at the centre of northern Palm Beach County, and most contractors working here cover the towns around it. We work with home services businesses across the county, including:
Related Resources
Talk to Us About Paid Search in Palm Beach Gardens
If you're running ads and aren't sure what they're returning, or you're ready to start, let's talk. We'll review your current marketing first and come to the call with an initial view of where the budget could work harder.
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