This refers to ethical and industry-approved best practices to help improve the ranking positions of a website in search engine results (SERP’s) and in AI Generative search results in a manner that does not violate search engine guidelines. The focus is on high quality content and a great user experience on the/a website as opposed to exploiting loopholes or using manipulative tactics to obtain higher SERP rankings and/or references as a source in an ai-generated response.