Tyrell Owens

Performance Intelligence Lead

Tyrell Owens is the Data & Performance Analyst at Riley Summers Marketing Group, where he ensures every system, campaign, and automation is accountable to results. He translates data into clarity – auditing, measuring, and optimizing the performance of AI-generated content, ad campaigns, and marketing workflows.

Tyrell manages the integrity of reporting systems and acts as the internal checkpoint between automation and outcomes. From campaign attribution to content testing, he’s responsible for building dashboards, reviewing lead flow, and identifying improvement opportunities at scale.

With a background in business intelligence and conversion analytics, Tyrell understands how to uncover what matters most in complex data environments. He plays a key role in connecting strategic intent with tactical feedback—ensuring every insight informs the next move.

Tyrell brings calm, precision, and performance thinking to a fast-moving marketing system that values both speed and truth.