Yes, even when they do not describe it that way. Many users now interact with search summaries, map suggestions, “people also ask” style question flows, and AI-assisted answers as part of their research process. They may still click through to websites, but their short list is often influenced before the click.

For West Palm Beach businesses, this means your online presence needs to be clear and trustworthy across multiple surfaces, not just optimized for one search result page format.