We build targeting so Palm Beach Gardens stays the primary focus while nearby areas are added intentionally – without turning the campaign into a broad, unfocused audience.

Typical approach includes:

• Keeping Palm Beach Gardens as the primary location anchor in campaign structure
• Building separate ad groups or campaigns for nearby areas when scaling is justified
• Using landing pages and messaging that maintain Palm Beach Gardens positioning
• Controlling budget distribution so your core market stays prioritized

This allows you to grow reach while protecting local relevance and conversion performance.