Once verification is complete and the profile is active, lead flow can start quickly – usually within the first few days for new accounts. This is Google’s trial period where they are evaluating your capability as a business to determine if you can help the prospects they are putting your ad in front of.

Established accounts that may have a history of bad performance (no reviews, dropped calls, unanswered calls) CAN be re-established when all those issues are resolved (especially review generation) however, that process can take 6-8 weeks.

Performance stabilizes as responsiveness, reviews, and optimization compound.