Budgets depend on competition, service category, and lead value. As a guide, small businesses in non-saturated industries can begin with a $5,000 monthly budget while a personal injury law firm will need over $50,000 just for one practice area (like car accidents). However, the right approach is to start with a test budget that can generate enough conversion data to evaluate lead quality, cost per lead, and scaling potential. Once performance is stable, budgets can increase strategically based on unit economics.

At Riley Summers, we have a proven process for optimal pay per click performance that can continually generate a significant volume of qualified leads for your business.