The biggest drivers are:
- Accurate and complete Google Business Profile setup (categories, services, attributes)
- Reviews (quality, consistency, and ongoing velocity)
- Strong local relevance on your website (service pages + Jupiter targeting)
- Proximity to the searcher (you can’t control this, but you can control relevance and trust)
- Consistent business info (name, address, phone) and credible local mentions
- References and mentions from other reputable businesses about your business
The best results come from combining these into a consistent local presence, not chasing a single tactic.
