Yes and no! PPC can still drive traffic, but conversion rates will suffer without strong landing pages, clear offers, and fast response pathways, which increases cost per lead and reduces efficiency.

At Riley Summers, we commonly send Pay Per Click traffic to dedicated landing pages that are of our own design and hosted our own server, as opposed to sending users to a website service page – when we manage your PPC campaigns, your business benefits from our intelligence gathered from handling over $60 million in Pay Per Click ad spend.