SEO/GEO often provides the greatest ROI of any online marketing investment. Businesses often see 30-50% increases in traffic within 6-12 months with a well-executed SEO/GEO strategy. ROI can range from 5x to 12x the initial investment. The downside is results are not immediate – it takes time, planning and considerable technical skill to execute effectively as it involves optimization of both your website and, a larger off-website strategy to help portray your business as the leader in it’s area of expertise.