Other Services Areas: Jupiter, Jupiter Farms, Juno Beach, Palm Beach Gardens, Riviera Beach, Royal Palm Beach, Tequesta

Strategic, performance-focused marketing for North Palm Beach businesses.

Riley Summers is a digital marketing agency that helps North Palm Beach companies turn online attention into qualified leads, booked appointments, and revenue. We build and manage campaigns across search, social, and emerging ad platforms, with a heavy focus on measurable results and local intent.

Whether you serve homeowners along the Intracoastal, professional clients across Palm Beach County, or visitors and seasonal residents, our team designs campaigns that match how people in and around North Palm Beach actually search, scroll, and buy.

Contact us today to find out how our proven processes and repeatable results can help to grow your market share.

Pay Per Click (PPC) Management

We manage high-intent PPC campaigns on platforms like Google Ads to put your business in front of the right searches in and around North Palm Beach. Our PPC management includes:

• Keyword and competitive research built around your specific services and service area
• Campaign structure optimized for lead generation, not just clicks
• Conversion tracking for calls, forms, chats, and online bookings
• Ongoing bid, budget, and ad copy optimization based on real performance
• Detailed reporting that connects ad spend to actual opportunities

The goal is simple: more high-quality leads at a cost per acquisition that makes sense for your business. We help you achieve it through strategic planning, precise execution, and ongoing performance analysis.

Local Services Ads (LSAs)

Local Services Ads are one of the highest-intent, best ROI channels available for local service providers. If your LSA lead volume or quality are below where you would like them to be, we can also apply proven techniques and solutions to resolve those issues. At Riley Summers we can also help to:

• Set up and properly verify your LSA account
• Select the right job types and service areas for the North Palm Beach market
• Optimize profile elements (photos, copy, hours, reviews) to improve ranking
• Manage bids, budgets, and disputes to protect your ad spend
• Monitor and improve lead quality over time

If you already have LSAs running, we can audit your account and implement improvements without disrupting your lead flow – helping you achieve stronger positioning, better lead quality, and more predictable monthly results.

Facebook Ads

Facebook remains a powerful platform for reaching both residents and commuters around North Palm Beach. Our Facebook Ads management includes:

• Audience targeting based on geography, interests, and behaviors
• Creative testing across images, video, headlines, and offers
• Lead forms, landing pages, and retargeting campaigns
• Integration with your CRM or lead handling process
• Continuous optimization toward cost per lead and cost per booked job

We use Facebook Ads to build brand familiarity and generate consistent lead volume across your ideal customer profiles – and we help ensure those leads are highly qualified by refining your audiences, tightening your messaging, and testing what actually drives action.

Local SEO Services

Local SEO is how your business shows up when people search organically for services in North Palm Beach and nearby cities. Our Local SEO programs typically include:

• Technical and on-page SEO improvements to your website
• Location and service-page strategy for North Palm Beach and surrounding areas
• Local keyword and content planning focused on search intent
• Citations, directories, and NAP consistency (name, address, phone)
• Optimization for both local “map pack” and organic listings

Local SEO is a compounding asset that makes your business more discoverable month after month – and we help turn that visibility into real results by improving your relevance, local authority, and conversion pathways across North Palm Beach.

Google Business Profile Management

Your Google Business Profile is often your first impression.

We manage and continually optimize your Google Business Profile so it accurately reflects your brand and helps you convert searchers into callers and visitors. This includes:

• Correct category, service, and attribute setup
• Profile content optimization (description, services, and service areas)
• Photo and video recommendations to showcase your business
• Google Posts strategy for promotions, updates, and events
• Monitoring and response guidance for reviews and Q&A

A strong Google Business presence helps you stand out in the local map results and improves trust before a prospect even clicks your website – and we help you turn that visibility into more calls and walk-ins by keeping your profile optimized, active, and fully aligned with how North Palm Beach customers search.

YouTube Ads Management

Reach local prospects with targeted video.

YouTube combines the reach of TV with digital precision. We help North Palm Beach businesses use YouTube Ads to:

• Run in-stream and discovery campaigns targeting local audiences
• Use custom intent and remarketing audiences based on search and site behavior
• Test short-form and longer-form video concepts and hooks
• Drive traffic to landing pages or encourage direct calls
• Measure view-through performance and downstream conversions

Video helps you demonstrate expertise and build trust faster than text alone. At Riley Summers, we run locally tailored YouTube campaigns that resonate with North Palm Beach viewers and deliver measurable business results.

TikTok Ads

Tap into fast-moving, attention-rich audiences.

TikTok offers powerful reach for visual, story-driven brands and local services that can demonstrate value quickly. Our TikTok ad support includes:

• Creative concepts aligned with platform trends and best practices
• Geo-targeting around North Palm Beach and surrounding communities
• Short-form video testing to identify winning hooks and angles
• Performance-driven optimization based on cost per view, click, and lead

We design TikTok campaigns that are native to the platform while still focused on measurable business outcomes – giving your North Palm Beach brand the visibility, engagement, and lead flow that fast-moving audiences respond to

Reddit Ads Campaigns

Reddit Ads can be effective for reaching tech-savvy, research-driven audiences that rely on communities for recommendations. We help you:

• Identify relevant subreddits and interest categories
• Develop messaging that matches each community’s tone and expectations
• Test promoted posts, traffic, and lead-focused campaigns
• Coordinate Reddit efforts with your broader search and social strategy

This is particularly useful for specialized services or offers where education and trust matter – and our Reddit ad strategies ensure your message reaches the right niche audiences with credibility and precision.

Frequently Asked Questions – North Palm Beach, FL

Online Reputation Management Services

Protect and grow your online reputation.

In high-intent local markets like North Palm Beach, reviews heavily influence who gets contacted first. Our reputation management process includes:

• Systems to request and collect new reviews from real customers
• Guidance on routing happy vs. unhappy customers appropriately
• Monitoring of Google, Facebook, and key vertical platforms
• Templates and coaching for responding to both positive and negative reviews
• Insight into review trends that can inform operations and customer experience

A strong review profile supports every other marketing channel you invest in.

Our approach ensures your review profile becomes an asset that differentiates you in North Palm Beach’s competitive service market. Strong, authentic reviews improve visibility, increase conversions, and make your business the preferred option when residents compare providers.

AI SEO – AI-Driven SEO & Search Visibility

Optimize for both search engines and AI-driven answers.

AI is transforming how people discover local businesses. Our AI SEO service focuses on making your business more visible not just in traditional Google results, but also in AI-powered experiences (AI overviews, assistants, and answer engines). We help you:

• Structure site content so it’s easier for AI systems to understand and surface
• Create high-quality, topical content that answers the questions your customers actually ask
• Align Local SEO, content, and technical signals with modern ranking factors
• Monitor search and AI-driven traffic shifts over time

AI SEO ensures your North Palm Beach business remains visible as search behavior evolves. Our strategy focuses on the signals AI systems rely on – entity clarity, topical relevance, and local authority – so your business is positioned ahead of competitors as generative search becomes a larger part of how customers find services.

Why Hire Riley Summers?

Choosing a marketing agency is a big decision. With Riley Summers, you get direct access to senior-level strategy—not layers of account reps—and a team built specifically around the realities of service-based and local businesses in North Palm Beach. Every campaign is engineered to drive qualified leads, booked jobs, and real revenue, not vanity metrics.

We combine an AI-driven, data-first approach with a selective client roster, so your account gets focused attention, faster adjustments, and clear recommendations. You always know what’s happening with your budget, which channels are working, and how your marketing is performing in the context of North Palm Beach and the surrounding area.

If you’re ready to turn your marketing into a predictable growth engine, contact Riley Summers today to schedule a strategy call and see what’s possible for your North Palm Beach business.