Brooke Simmons

Content & Optimization Strategist

Brooke Simmons is the Content & Optimization Strategist at Riley Summers Marketing Group, where she ensures that every piece of content – AI-assisted or human-crafted – drives results, reflects brand voice, and aligns with search and conversion strategy.

Brooke oversees all aspects of content workflow, from research and tone calibration to on-page SEO and testing. Her role bridges the gap between creativity and performance, ensuring that blog posts, landing pages, and automated outputs are not only high quality, but also structured to rank and convert.

With a background in performance marketing and editorial development, Brooke brings an instinct for narrative structure and a sharp eye for optimization. She works closely with the AI and strategy teams to ensure each output meets the standards of clarity, consistency, and customer intent.

Brooke blends the creative and the technical to make sure the message is always clear – and the result always measurable.