When homeowners and customers in Jupiter Farms, FL are scrolling Facebook or Instagram, they’re not “just browsing”—they’re discovering local businesses, comparing options, and deciding who to contact. With the right strategy, Meta Ads (Facebook + Instagram) can consistently generate calls, lead forms, booked estimates, and store/service inquiries – without relying solely on “near me” searches.

Riley Summers Marketing Group provides done-for-you Facebook Ads and Instagram Ads strategy, setup, creative direction, targeting, tracking, and ongoing optimization—so your campaigns drive real outcomes, not vanity metrics.

Primary outcomes we focus on:

• More qualified leads (calls, forms, messages) from Jupiter Farms and nearby areas
• Lower cost per lead through audience + creative optimization
• Better follow-up conversion with CRM-ready lead flows
• Scalable campaigns that match your capacity and seasonality

If you have questions about how we can help your business with Facebook ads, contact us today!

Riley Summers Marketing Group provides done-for-you Meta Ads management (Facebook + Instagram) for service-based businesses in Jupiter Farms, Florida (Palm Beach County). The service is designed to generate qualified local leads—including calls, lead forms, messages, and booked estimates—by combining strategic campaign structure, local targeting, creative direction, tracking setup, and ongoing optimization. Meta Ads work especially well in Jupiter Farms because they help businesses stay visible to homeowners before an urgent “near me” search happens, building familiarity and trust that converts when demand spikes.

Riley Summers manages the full lifecycle: account/business setup (Meta Business Portfolio, ad account, page/IG connections), campaign strategy and launch, creative guidance and testing, audience targeting (local + warm retargeting + exclusions), Pixel and measurement support (including Conversions API where applicable), lead-flow/CRM-ready integrations, and performance reporting tied to real outcomes—not vanity metrics.

• Service Type: Meta Ads (Facebook + Instagram) Strategy & Management
• Primary City: Jupiter Farms, Florida (Palm Beach County)
• Primary Outcome: More qualified leads (calls, forms, messages) and booked estimates from Jupiter Farms and nearby areas, with improving cost per lead and conversion quality over time
• Pricing: Free initial consultation + flat-rate management
• Best Fit Industries: Service-based businesses of all types (HVAC, plumbing, electrical, roofing, impact windows, pool service, pressure washing, landscaping/tree service, pest control, cleaning, contractors/remodeling/handyman, junk removal/moving, and similar)

What Are Meta Ads (Facebook + Instagram Ads)?

Meta Ads are paid placements across Meta’s network, including Facebook, Instagram, Messenger, and Audience Network. Unlike search platforms where people are actively looking for a service at that exact moment, Meta excels at demand generation—reaching the right people based on who they are, what they care about, and what they do online.

Meta Ads can be used to:

• Generate leads instantly via on-platform lead forms
• Drive calls, texts, and messages via Messenger/Instagram DMs
• Promote offers, seasonal services, and new customer specials
• Build trust with before/after content, reviews, and video
• Retarget website visitors and warm audiences to close more jobs

If your business needs a consistent pipeline—not just “when someone searches”—Meta Ads are one of the strongest growth levers available.

Why Facebook & Instagram Ads Work in Jupiter Farms

Jupiter Farms is a distinct local market—larger properties, ongoing maintenance needs, and customers who value reliability and professionalism. Meta Ads can work especially well here because they allow you to stay visible in the community and reach homeowners before they urgently need a provider.

Meta campaigns are commonly effective for Jupiter Farms businesses such as:

• HVAC, plumbing, electrical
• Roofing, gutters, impact windows, exterior services
• Pool service/repair, pressure washing
• Landscaping, tree services, lawn care
• Pest control, termite services
• House cleaning and specialty cleaning
• Contractors, remodeling, handyman services
• Junk removal and moving services

Result: You can build a predictable lead channel by combining smart targeting, strong creative, and tight follow-up systems.

Facebook Ads vs. Google PPC: What’s the Difference?

Many local businesses try paid ads and get mixed results because they treat every platform the same. Meta and Google are different tools for different jobs.

Meta Ads (Facebook/Instagram)

• Reach people based on interests, behaviors, demographics, and local geography
• Excellent for awareness + demand generation
• Strong for lead forms and messaging-based conversions
• Creative-driven: performance depends heavily on visuals, video, and offers
• Retargeting is a major advantage (stay in front of warm prospects)

Google PPC (Search Ads)

• Capture demand when someone searches right now
• Keyword-based intent (often high urgency)
• Typically click-to-website or call extensions
• Great for bottom-funnel “hire now” traffic

In many cases, Meta + Google together wins:

Meta creates consistent inbound interest and retargeting momentum, while Google captures the highest-intent searches.

The Connection Between Meta Ads, Your Facebook Page, and Instagram Account

Meta Ads performance isn’t just about campaigns—it’s about having the right foundation.

To run ads properly, you need:

• A Meta Business Portfolio (Business Manager) structure
• An Ad Account with correct permissions
• A connected Facebook Page (and ideally Instagram account)
• Proper tracking setup (Pixel + Conversions API where applicable)
• A lead-handling system (email/SMS/CRM) so leads don’t go cold

We make sure all of these pieces are connected correctly so your ads can run smoothly and your reporting is reliable.

Our Facebook Ads (Meta) Services

1) Meta Ads Setup & Launch

If you’re new to Meta—or your account is a mess—we build the foundation correctly.

What we handle:

• Business Manager / portfolio structure and access setup
• Ad account configuration, billing checks, and guardrails
• Facebook Page + Instagram connection and verification best practices
• Campaign strategy aligned with your goals (leads, calls, messages, traffic, etc.)
• Local targeting plan for Jupiter Farms + surrounding service areas (as appropriate)
• Initial creative direction (what to shoot, what to say, what to offer)

Goal: Get you live with campaigns that are built to convert—not just spend.

2) Ongoing Facebook & Instagram Ads Management

Meta performance changes fast. The businesses that win are the ones constantly improving creative, audiences, and conversion paths.

Ongoing management includes:

• Weekly optimization (budgets, placements, targeting, bidding strategy)
• Creative testing plan (new angles, hooks, proof, offers)
• Audience refinement (local homeowners, lookalikes, warm retargeting, exclusions)
• Lead quality monitoring and filtering improvements
• Reporting focused on cost per lead, lead quality, and conversion trends

Goal: Improve lead consistency and reduce cost per booked job over time.

3) Creative Strategy & Ad Production Guidance

On Meta, your creative is your targeting. We help you produce ads that look local, credible, and conversion-focused.

We help with:

• Ad copywriting (offers, benefits, objections, proof)
• Creative direction for photo/video (simple shot lists that work)
• Before/after strategy (where applicable)
• Testimonial/review-based ads
• Short-form video concepts built for attention and trust

Goal: Ads that feel native, build trust fast, and drive action.

4) Tracking, Pixel, and Conversion Optimization

If tracking is broken, you can’t scale confidently.

We support:

• Meta Pixel setup and event strategy (where applicable)
• Conversions API guidance (when needed for better signal reliability)
• Lead form integration strategy (email/SMS/CRM)
• Landing page recommendations (if you’re sending traffic off-platform)
• Call and lead tracking best practices so ROI is clear

Goal: Make performance measurable so decisions are based on data—not guesses.

5) Retargeting & Local Brand Reinforcement

Most people won’t hire on the first touch. Retargeting is where Meta becomes a compounding asset.

We build retargeting around:

• Website visitors and key page views
• Lead form opens (didn’t submit)
• Video viewers and engagers
• Page/IG engagement audiences
• Past customer lists (when available and compliant)

Goal: Turn “interested” locals into booked jobs with fewer wasted dollars.

Our Process

Step 1: Meta Ads Audit (Jupiter Farms Focus)

We review:

• Current campaigns (if any), account structure, and setup issues
• Tracking reliability and lead flow
• Offer positioning and creative gaps
• Local targeting plan and service area alignment

Step 2: Strategy + Build

We build:

• Campaign structure based on your goals (leads/calls/messages)
• Targeting stack (local + warm audiences + exclusions)
• Initial creative set and testing roadmap
• Lead handling plan (so speed-to-lead improves conversions)

Step 3: Launch + Stabilize

We monitor closely and adjust:

• Cost per lead, lead quality, and conversion rate
• Creative performance and fatigue
• Audience quality and overlap
• Budget pacing based on capacity

Step 4: Optimize + Scale

Once quality is consistent:

• Expand what’s working (and cut what isn’t)
• Add new creative angles and proof assets
• Improve retargeting to increase close rate
• Scale spend responsibly without breaking lead quality

What You Need to Get Started

Typically:

• Admin or partner access to your Meta business assets
• A clear service list and service area (Jupiter Farms + nearby)
• A way to follow up fast (calls/SMS/email/CRM)
• Basic creative assets (or a plan to capture them quickly)

We’ll guide you through access, setup, and what matters most for your industry.

Facebook Ads Management for Jupiter Farms, FL

If you’re relying solely on search traffic, you’re only capturing demand when someone is already looking. Facebook and Instagram Ads allow you to stay visible in Jupiter Farms before that moment—building awareness, trust, and familiarity so your business is top-of-mind when the need arises. When Meta Ads are structured correctly, they become a predictable, scalable lead source rather than an experiment.

Riley Summers Marketing Group builds and manages Facebook and Instagram Ads with a focus on lead quality, follow-up efficiency, and return on ad spend – not vanity metrics. If you want campaigns designed around how local service businesses actually win work in Jupiter Farms, request a free Meta Ads audit and let’s review where opportunities exist.