At Riley Summers, our AI & Search Visibility service covers the full scope of SEO for home services businesses, local SEO included, so the business is found in Google's organic results, its map results and AI answers. We measure results against the calls and booked jobs that search produces, and charge a flat monthly fee.
On this page
- Who AI & Search Visibility Is For
- What's Included in AI & Search Visibility
- How We Approach Search and AI Visibility
- What We Usually Find in Existing SEO
- How AI & Search Visibility Starts
- What's Separate From AI & Search Visibility
- Related Resources
Who AI & Search Visibility Is For
We'll be direct: SEO is the channel we most often steer owners away from. It takes time, and it returns less for the money than it once did. More of Google's results page now goes to ads, map results and AI answers, and AI answers often settle a search before anyone clicks.
That doesn't make it less valuable for the right business. We see the best results with businesses that:
- Plan to build their position in the market over years, not months.
- Want visibility they own, rather than visibility that stops when the ad spend does.
- Are ready to commit to the work for at least a year.
Where an owner needs calls now, we start with paid search and build search visibility alongside it.
Your website and content
Everything we create stays with your business.
Your profiles
Directory, Reddit and Quora profiles are set up in your business's name.
One flat fee
A fixed monthly fee for the work in your plan, with no setup fee.
One-year start
A one-year initial term, then automatic renewal with a 60-day out.
What's Included in AI & Search Visibility
Every engagement covers the business's full organic search presence, on its own website and across the web.
Website optimization
On-page optimization across the site, internal linking and page speed.
Schema and structured data
Comprehensive schema and FAQ markup, plus entity, author and answer boxes, so search engines and AI tools can read the business clearly and cite it.
Service and location pages
Pages built for each service the business wants to grow and each area it serves.
Educational content
Blogs and resource build-outs that answer the questions customers ask before they hire.
Link building
Links from every type of quality source, including directories, premium directories, sponsorships, scholarships, guest articles, press releases, content syndication and research-led content other sites want to reference.
Questions and answers
We set up profiles for the business on Reddit, Quora and directories that support Q&A, and publish answers to relevant customer questions on the business's behalf.
Search research
Informed by the business's paid search data, where we manage it.
Reporting
Calls and contact forms from organic search, matched to booked jobs, plus growth in searches for the business by name.
Local SEO included
Everything in our Local SEO service, from citations and directories to the business's Google profile and local links, is part of this engagement, so there's no need to buy it separately.
How We Approach Search and AI Visibility
We measure the calls, not just the rankings.
AI answers often settle a search without a click, and they don't reliably show where a customer came from. So we track the calls and contact forms that organic search produces, match them to booked jobs from the business's monthly list, and watch for growth in searches for the business by name.
For more, see Organic Search and AI Search Visibility.
What We Usually Find in Existing SEO
These are the problems we most often find when we review a home services business's search presence.
The wrong site structure and weak internal links
Pages aren't organized around the business's services and areas, and they barely link to each other, so neither customers nor search engines can tell what matters most.
What we do instead
We organize the site so each service, area and supporting article sits in a clear structure, linked to the pages it supports.
Pages with lots of content but no clear purpose
Long pages that don't match what customers are searching for or the work the business wants.
What we do instead
We build each page around a service the business wants to grow, or a question its customers ask.
Links from the wrong kind of sites
Weak referring domains, and sometimes links from adult or gambling sites, which do nothing for a home services business and can work against it.
What we do instead
We identify harmful links, disavow them with Google where needed, and earn new ones from relevant, reputable sources connected to the business and its trade.
All links from one kind of source
Every link comes from the same type of site, such as directories alone.
What we do instead
We build a diverse mix, from directories and sponsorships to scholarships, guest articles and press coverage.
Thin town pages for every nearby area
Pages for towns where the business has no real presence, which can pull down its rankings even in its home city.
What we do instead
We build town pages only where the business has a location, or where an area is far enough away to warrant its own page.
Not sure where your business stands in search and AI answers, or how to get there?
We'll review your website, links, content and competition, show you what's holding your visibility back, and lay out what it will take to move ahead.
Request a free search visibility auditHow AI & Search Visibility Starts
- Free search visibility audit. We review the business's website, content, links, structured data and competition, and check where it appears in AI answers.
- Discovery. We learn which services the owner wants more of, the areas the business serves, and who it competes with. Where we manage its paid search, we bring in that data too.
- Foundation. We fix the site's structure and internal links, add structured data, improve page speed, and disavow harmful links.
- Content and links. We build service, location and educational content, earn links from a diverse mix of sources, and set up the business's question-and-answer profiles.
- Ongoing work. Content and link building continue month by month, with monthly reporting and an annual review of the engagement with the owner.
Engagements are billed at a flat monthly fee, with no separate setup fee. There's a one-year initial term; after that, the engagement renews automatically, and either side can end it with 60 days' notice.
What's Separate From AI & Search Visibility
Every agency defines SEO differently, and many never discuss what's left out. We set it out plainly. AI & Search Visibility covers the business's full organic search presence, including local SEO, and a few related services are available separately.
Local SEO on its own. Local SEO is included in this service. For businesses that only need local visibility, it's also available as a smaller, local-only engagement. See Local SEO.
Paid search and Local Services Ads. The paid placements on the results page are managed as their own services. See Paid Search (PPC) and Local Services Ads.
Hands-on review management. Suggested review responses are included. Full review generation and response management is a separate service. See Reputation Management.
Website design and development. We optimize the business's existing website, including its structure, speed and structured data. Redesigns and new website builds are separate.
Related Resources
Find out where you stand in search and AI answers.
We'll review your website, content, links and competition, check where your business appears in AI answers, and show you what it will take to move ahead.
Request a free search visibility audit