Practical guides to marketing a home services business, written for owners who want to understand how advertising, search and local visibility turn into booked jobs. Each guide explains how homeowners actually buy, and how we approach the marketing.
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How homeowners buy, from emergencies to planned projects, and how marketing changes with each.
- Emergency Service Marketing
- High-Ticket Project Marketing
- Maintenance & Membership Marketing
- Planned Repair Marketing
Paid search, Local Services Ads, maps, remarketing, social and organic search, and what each one costs per booked job. How we decide where a home services budget should go.
View all 6 guidesGuides to tracking leads, connecting marketing to booked jobs, and measuring what each job costs, so the budget goes to what's actually working.
View all 11 guidesGuides to turning calls and contact forms into booked jobs, from speed to lead and call handling to estimates and follow-up.
View all 10 guidesHow marketing planning and the economics behind it, from job value and margin to capacity and season, shape where a home services business's advertising budget is deployed.
View all 10 guidesHow home services businesses get found and trusted in local search, from Google Business Profile and citations to local links and service area coverage.
View all 8 guidesHow home services businesses earn customer trust, from Google reviews and review responses to credentials, testimonials and proof of past work.
View all 7 guidesOrganic search, service content and AI answers shape which home services businesses customers find first, and which they never see.
View all 3 guidesHow a home services business earns its revenue shapes how its marketing should work. These guides cover one-time, recurring, route-based and project-based businesses, and what each model changes.
- One-Time Service Businesses
- Project-Based Service Businesses
- Recurring Service Businesses
- Route-Based Service Businesses
A website is where much of a home services business's marketing pays off or loses customers. Guides on the pages, experience and proof that turn visits into calls.
View all 9 guidesHow We Write These Resources
15+ years in digital marketing.
Official sources
Platform, policy and legal claims link to the source.
No invented numbers
We don't publish benchmarks we can't back up.
Booked jobs, not just leads.
If you're already marketing your business, we review how your ads, search visibility and local presence are set up. If you're just getting started, we'll look at where marketing could fit.
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About The Author
Mark Riley is a marketing executive and the founder of Riley Summers Marketing Group, where he leads customer acquisition strategy for home services businesses across paid search, Google Local Services Ads, local SEO and paid social media. He rose to VP of Digital at a national legal-marketing agency, where the digital programs he led generated a significant share of its revenue. Over a 15+ year career, he has managed more than $70 million in digital advertising spend, much of it in one of the most expensive and competitive advertising categories in North America. He measures marketing by what it costs to win a booked job, not by traffic or lead volume.