Practical guides to marketing a home services business, written for owners who want to understand how advertising, search and local visibility turn into booked jobs. Each guide explains how homeowners actually buy, and how we approach the marketing.
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How We Write These Resources
15+ years in digital marketing.
Official sources
Platform, policy and legal claims link to the source.
No invented numbers
We don't publish benchmarks we can't back up.
Booked jobs, not just leads.
If you're already marketing your business, we review how your ads, search visibility and local presence are set up. If you're just getting started, we'll look at where marketing could fit.
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About The Author
Mark Riley is a marketing executive and the founder of Riley Summers Marketing Group, where he leads customer acquisition strategy for home-services businesses across paid search, Google Local Services Ads, local SEO, and paid social media. He helped build a North American legal-marketing agency, where the digital programs he led generated a significant share of its revenue, and was part of the team that met with and evaluated prospective private-equity buyers during its sale. Over a 15+ year career, he has managed more than $70 million in digital advertising spend, much of it in one of the most expensive and competitive advertising verticals worldwide. He measures marketing by what it costs to win a booked job, not by traffic or lead volume.