Reddit ads are promoted posts shown to people browsing Reddit, targeted by location and by the communities they follow. At Riley Summers, we use them to reach homeowners in their local city communities and in home improvement communities, running awareness and lead generation campaigns together. We manage the targeting, posts, tracking and reporting, on a flat monthly management fee.
Your Reddit ad account
The ad account belongs to your business. We work through the access you grant us.
Ad spend on your card
Reddit bills the business directly. We charge only our management fee.
One flat fee
Our fee doesn't rise with your ad spend.
60-day out
No initial term and no long-term contract.
On this page
- Where Homeowners Ask Each Other
- Who Reddit Ads Are For
- What's Included
- How Results Are Measured
- How It Starts
- What's Separate
- Related Resources
Where Homeowners Ask Each Other
Reddit is one of the places homeowners go before a big job to ask other people what they think: what a new roof should cost, whether a quote sounds right, which local company did good work. Those conversations happen in city communities and home improvement communities, and the people in them are already thinking about the work.
That's the opportunity. It's also why an ad there has to earn its place. Reddit users tend to distrust anything that reads like a sales pitch, and they scroll past it. A post that reads like a knowledgeable local business sharing something useful gets read.
So we write Reddit ads as useful posts first: what to look for, what a job involves, what to ask before hiring. The business earns attention by being helpful, and the homeowner remembers who helped when it's time to choose.
Who Reddit Ads Are For
Reddit ads suit considered work that homeowners research before hiring: a replacement, a remodel, a pool, a new roof. For that kind of job, reaching a homeowner while they're still asking questions puts the business in front of them before they've chosen who to call.
They're not the channel for urgent repairs. A homeowner with a burst pipe searches for a plumber and calls, and for that work, paid search comes first. We recommend Reddit when it has a real job to do, usually once the core channels are in place. We see the best results with businesses that have made a commitment to marketing.
What's Included
Community and location targeting
Ads shown to people in the business's service area and in the communities where homeowners discuss the work.
Both campaigns
Awareness and lead generation, built and run together.
Posts written for Reddit
Plain, useful posts about what a job involves and what to ask before hiring, not sales pitches.
Comments handling
Comments are switched off by default, unless the business wants to answer them itself.
Tracking setup
The Reddit Pixel and conversion tracking, set up in the business's own accounts.
Reporting
Impressions for awareness, and leads by campaign from the platform's conversion data.
Ongoing management
We set the agreed budget, keep the campaigns running within it, and review results with each monthly report.
Is your work the kind homeowners research first?
Riley Summers will review the work you want more of and your service area, and tell you honestly whether Reddit would earn its place. If you're already running Reddit ads, we'll review those too. There's no cost and no obligation.
Request a free Reddit ads assessmentHow Results Are Measured
Each campaign is evaluated on the job it's there to do.
Lead Generation. Leads are tracked the same way we track paid search and reported by campaign from the platform's conversion data.
Awareness. We report impressions, and watch the business's analytics for more people searching for it by name and for more leads from those searches. Not every one of those searches comes from Reddit, so we treat them as a signal, not proof.
How It Starts
- Assessment. We review the work the business wants more of, its service area and whether homeowners research that work before hiring, and confirm that Reddit has a useful job to do.
- Account and tracking. The business grants us access to its Reddit ad account, with ad spend billed to its own card. We set up the Reddit Pixel and conversion tracking.
- Posts and build. We write the posts, choose the communities and location targeting, and build both campaigns. Video from the business's existing production can be used where it fits.
- Launch and ongoing management. The campaigns run within the agreed budget, and we review results with each monthly report.
A one-time setup fee covers the build. After that, we charge a flat monthly management fee, with no initial term and a 60-day out.
What's Separate
Reddit ads management covers the paid campaigns. These sit outside it:
Organic Reddit answers. Answering homeowners' questions on Reddit on the business's behalf is part of our AI & Search Visibility service.
Video production. Filming, editing and the script outline are quoted separately.
Other platforms. Facebook and Instagram, YouTube and TikTok ads are separate services.
Related Resources
Find out whether Reddit fits the work you want more of.
Riley Summers will review your business and the work homeowners research before hiring you, and tell you honestly whether Reddit ads would earn their place. If you're already running them, we'll review your current ads too.
Request a free Reddit ads assessment