All are fantastic platforms that can cost effectively increase the visibility of your business however, it depends on where you are in your current marketing strategy. At Riley Summers Marketing Group, we have a defined, multi-step advertising process that helps to determine when platforms should be activated, based on budget, return on investment goals and market saturation. We can provide the strategy, effective creative and quick turnaround times to get you out in the local market, today.
About the Author: Mark Riley
Mark Riley is a marketing executive and the founder of Riley Summers Marketing Group, where he leads customer acquisition strategy for home services businesses across paid search, Google Local Services Ads, local SEO and paid social media. He rose to VP of Digital at a national legal-marketing agency, where the digital programs he led generated a significant share of its revenue. Over a 15+ year career, he has managed more than $70 million in digital advertising spend, much of it in one of the most expensive and competitive advertising categories in North America. He measures marketing by what it costs to win a booked job, not by traffic or lead volume.