We use geo-targeting and local optimization in everything we do. For paid campaigns like Google PPC or Facebook Ads, we can pin-point your ads to users in specific locations – such as a radius around Jupiter or select ZIP codes – so only local residents (or those nearby) see your ads. We also tailor the ad messaging to reference local landmarks or needs when appropriate (for example, mentioning Palm Beach Gardens if targeting that area). For SEO, we incorporate Jupiter-specific keywords into your site (like “Jupiter, FL dentist”) and create content that speaks to local interests. We make sure your Google Business Profile is fully optimized for Jupiter so you show up in Google Maps searches. Basically, every strategy is customized with a Jupiter lens – ensuring that your marketing dollars are spent reaching the people most likely to become your customers (your neighbors and community members).
About the Author: Mark Riley
Mark Riley is a marketing executive and the founder of Riley Summers Marketing Group, where he leads customer acquisition strategy for home services businesses across paid search, Google Local Services Ads, local SEO and paid social media. He rose to VP of Digital at a national legal-marketing agency, where the digital programs he led generated a significant share of its revenue. Over a 15+ year career, he has managed more than $70 million in digital advertising spend, much of it in one of the most expensive and competitive advertising categories in North America. He measures marketing by what it costs to win a booked job, not by traffic or lead volume.