We measure what matters: qualified leads, not clicks. Every campaign includes call tracking, form submission tracking, and conversion attribution so you know exactly which ads drive results. We report on cost per acquisition (CPA), return on ad spend (ROAS), and local impression share—so you see clear evidence of performance in the Jupiter Farms market.
About the Author: Mark Riley
Mark Riley is a marketing executive and the founder of Riley Summers Marketing Group, where he leads customer acquisition strategy for home services businesses across paid search, Google Local Services Ads, local SEO and paid social media. He rose to VP of Digital at a national legal-marketing agency, where the digital programs he led generated a significant share of its revenue. Over a 15+ year career, he has managed more than $70 million in digital advertising spend, much of it in one of the most expensive and competitive advertising categories in North America. He measures marketing by what it costs to win a booked job, not by traffic or lead volume.