We build the strategy with Palm Beach Gardens as the primary anchor and only expand outward when the platform is stable.

That means:

• Keeping Palm Beach Gardens as the priority service area
• Using controlled expansion zones (not “everything at once”)
• Monitoring lead quality by location
• Protecting budget so Palm Beach Gardens doesn’t get crowded out
• Expanding only when the core area is consistently profitable

This approach allows you to grow reach while still maintaining strong relevance and lead quality centered on Palm Beach Gardens.