Many top of funnel questions that were once answered by blogs are now being answered by AI-generated responses (ChatGPT, Google Gemini, etc…). However, options still exist to generate traffic at volume via non, pay-to-play marketing strategies. At Riley Summers Marketing Group, we have robust, proven content marketing and SEO/GEO strategies that increase search engine and AI-generated responses to increase the online visibility of your business and drive targeted, new visitors to your website.
About the Author: Mark Riley
Mark Riley is a marketing executive and the founder of Riley Summers Marketing Group, where he leads customer acquisition strategy for home services businesses across paid search, Google Local Services Ads, local SEO and paid social media. He rose to VP of Digital at a national legal-marketing agency, where the digital programs he led generated a significant share of its revenue. Over a 15+ year career, he has managed more than $70 million in digital advertising spend, much of it in one of the most expensive and competitive advertising categories in North America. He measures marketing by what it costs to win a booked job, not by traffic or lead volume.