For most service businesses, strong performers include:

• In-stream skippable ads with a clear hook + proof + offer
• In-feed video ads that match search intent (“how to,” “best,” “cost,” “near me”)
• Remarketing ads that reintroduce your business to warm audiences

The winning factor is almost always the message and proof, not the format. HOWEVER, at Riley Summers, we view Youtube as an AWARENESS channel where the goal is to increase awareness of your business and what you do – so that when a prospect is ready to use your services, they remember your companies name on whatever platform they use to help make a decision.