You need closed-loop measurement: track lead type, booked outcomes, and revenue attribution by category and area so decisions are based on profit, not just cost per lead. While the LSA platform enables businesses to track, rate and record limited notes in each LSA lead, best performance comes from integration in your client-management software (“CRM”).

These answers become more valuable when they’re tied to your real service mix, your actual close rates, and a reporting system that shows what’s working by category and coverage.

Our founder – Mark Riley – has deep expertise on lead attribution and connecting platforms into CRM’s and, when possible, connecting CRM’s back into advertising platforms for optimum campaign performance.