We use structure in the campaign strategy. West Palm Beach remains the primary location focus through dedicated core pages and locally optimized content, while nearby cities are targeted with their own separate pages or content clusters built around distinct geographic intent.

This protects West Palm Beach relevance because the site is not trying to force every city into the same page. Instead, each location has a clear role in the architecture, which makes it easier for search systems to understand local relevance and easier for users to find the most relevant page.