Yes. Facebook and Instagram ads remain effective for many local businesses because they help create visibility, build familiarity, and influence prospects before they search or contact. Even when the final conversion happens through another channel, Meta often plays an important role in shaping the buyer’s shortlist.

For West Palm Beach businesses, success depends on targeting, creative quality, and tracking – not simply running ads. Well-structured campaigns can support lead generation, retargeting, and stronger overall marketing performance.