Do you manage Google Ads only, or other platforms too? PPC can include multiple platforms depending on fit, but the core engine for most local service businesses is Google Search. We prioritize what produces measurable inquiries. By Mark Riley|2026-01-13T02:17:23+00:00January 8th, 2026|North Palm Beach - Pay Per Click FAQ| About the Author: Mark Riley Marketing executive with 15+ years of experience building, managing and running marketing campaigns for budgets ranging from $1,000 to $10,000,000.