Once onboarding and verification are completed (which can take up to 30 days) and the profile is properly configured (1-2 days), lead flow can begin within days where businesses new to the platform will often be prioritized by Google to help determine the quality of the business (Google closely monitors response times to calls, if leads are being rated and if the business is providing notes on the leads in the LSA platform, how many reviews are being generated etc….), but stable performance typically improves as responsiveness and review signals strengthen.