Timing depends on the scope of the campaign – some campaigns can be built in 3-5 days, while others can take up to a month to complete. Once they are launched, while leads will come in within the first few days, most PPC campaigns go into a learning more that can take up to 7 days to fully exit – this is controlled by Google. As our fee structure is based on actually doing the work, we move quickly and communicate clearly throughout the process.