The right budget depends on competition, the vertical your business is in, and lead value, but the core rule is that your budget must support enough click volume to generate consistent conversion data. A smaller, tightly targeted campaign can outperform a larger unfocused one when structure and intent are disciplined.

For comparison purposes, a car accident lawyer targeting Palm Beach County, FL may need $70,000 per month to be competitive for car-accident campaigns. Conversely, a pressure-washing business may need $1,500 a month to be competitive.