A multi-channel approach works best. For most clients in Jupiter Farms, we combine Google PPC or LSAs for quick lead flow, Local SEO for sustained visibility, and Facebook/Instagram Ads for brand awareness and retargeting. For highly visual or seasonal services (like landscaping, roofing, or equestrian care), we often add YouTube or TikTok Ads to capture engagement from nearby audiences.
About the Author: Mark Riley
Mark Riley is a marketing executive and the founder of Riley Summers Marketing Group, where he leads customer acquisition strategy for home services businesses across paid search, Google Local Services Ads, local SEO and paid social media. He rose to VP of Digital at a national legal-marketing agency, where the digital programs he led generated a significant share of its revenue. Over a 15+ year career, he has managed more than $70 million in digital advertising spend, much of it in one of the most expensive and competitive advertising categories in North America. He measures marketing by what it costs to win a booked job, not by traffic or lead volume.