A multi-channel approach works best. For most clients in Jupiter Farms, we combine Google PPC or LSAs for quick lead flow, Local SEO for sustained visibility, and Facebook/Instagram Ads for brand awareness and retargeting. For highly visual or seasonal services (like landscaping, roofing, or equestrian care), we often add YouTube or TikTok Ads to capture engagement from nearby audiences.
About the Author: Mark Riley
Mark Riley is a marketing executive specializing in PPC, Local SEO, Search Intelligence, AI-driven search visibility, and digital growth strategies for service-based businesses. With more than 15 years of experience managing campaigns and marketing operations across highly competitive industries, he has overseen digital advertising initiatives ranging from local lead generation campaigns to multi-million-dollar monthly media budgets. His work focuses on helping businesses improve visibility across Google Search, Google Maps, AI-powered search experiences, and conversion-driven digital marketing channels.