Campaign measurement is available via the Facebook Ads Manager dashboard however at Riley Summers Marketing Group, we also have custom-tailored dashboards that help us to monitor the metrics that we know matter the most. In reference to campaign performance – it depends on the goals of the campaign:

  • Brand Awareness campaigns focus of impressions, reach, engagement and frequency.
  • Traffic campaigns focus on clicks and click thru rates.
  • Lead generation campaigns are focused on the volume and quality of leads generated by the campaign.