A bank account is connected to AdWords (Google’s advertising platform) and campaign spend is automatically deducted from that card. The frequency of billing can be adjusted to suit the needs of your business – using either a predetermined billing threshold or, at the end of the calendar month (whichever happens first).
If your business meets specific credit requirements, you can also enable monthly invoicing, which allows businesses to pay within a set period of time (usually, 30 days after the date of the invoice).
You also have the option to pre-pay, where Google deducts funds from that pre-paid amount until the budget is exhausted. If the balance runs out, your ads are turned off.
