If a PPC account is already established but needs optimization, it can take approximately 14 calendar days for the changes to start taking effect. For NEW accounts, it can take up to 3 months for the Ads algorithm to evaluate your campaign in it’s entirety (setup, search terms, budgeting, land page efficiency).
In terms of lead volume, most cities have ample volume of opportunity – this means, if you have the budget, we can deliver targeted leads via PPC. Pay Per Click brings the most leads, LSA brings better quality leads yet is often limited by opportunity/volume of suitable searches.
For LSA’s, if you are starting a new account, it takes approximately 3 weeks for the account to be setup and then, approved by Google. This timeframe also includes provision for acquiring the Google Screened accreditation badge.
Once approved, leads can be delivered within 14 days. However, LSA’s determine the credibility of a business from many sources, one of which is your Google Business profile, which connects into LOCAL SEO (think business directory listings, reviews and so on). The credibility is an important part of gaining LSA visibility – along with the three “R’s” referenced earlier in this document.
Ultimately, we have the expertise to handle it all or, to walk you through the process until it is completed – we can accommodate either preference.
