What is your pricing model?
We offer a free initial consultation, a flat fee to set up the campaigns and a flat-rate pricing for management. This keeps…
Read the post →
Is PPC a good fit for every industry?
PPC can work across industries, especially for service-based businesses. The strategy must match the buying cycle, compliance needs, and margins. We can…
Read the post →
How does Riley Summers measure success in a PPC campaign?
We ultimately base success on booked jobs and actually use that data to further inform campaigns to get to what is called…
Read the post →
Will you help with landing pages?
Yes, we provide the landing pages for the campaigns we manage. The pages are built based on knowledge gained from user tests…
Read the post →
How do you prevent wasted PPC campaign spend?
We focus heavily on campaign structure, tight keyword strategy, aggressive negative keywords, and continuous search term reviews. Wasted spend is typically a…
Read the post →
What budget do we need for PPC in Jupiter?
Budgets vary by industry, competition, and lead goals. We recommend a budget that supports meaningful data collection and stable delivery, then we…
Read the post →
Can PPC help us expand outside Jupiter?
Yes. We can structure campaigns so Jupiter is prioritized while testing and scaling surrounding markets across Palm Beach County, Martin County, Broward…
Read the post →
Does Riley Summers only run Google Ads, or do you manage other platforms too?
We primarily focus on high-intent search-driven campaigns (Google and, where useful, Microsoft/Bing). We can also support retargeting and other channels when they…
Read the post →
How quickly can PPC start producing leads in Jupiter?
PPC can begin generating leads soon after launch, but performance typically improves over the first few weeks as data accumulates and we…
Read the post →