Florida Hurricane & Storm Marketing
In Florida, storms aren’t a rare event to react to. Hurricane season comes round every year, and each storm changes what homeowners search for, how many of them need help at once, and who they’re willing to trust. Advertising has to change with it: before a storm, while it passes, and in the weeks of recovery after. At Riley Summers, we adjust Florida campaigns through each of those stages, so the business is found for the work it can take on and stands apart from the out-of-state crews that follow a storm in.
Trust & Verification After Storms in Florida
After a Florida storm, homeowners need proof, not promises. Our approach to making a business’s license, insurance and reviews easy to verify.
Read more →Advertising Through Hurricane Season
Six months of hurricane season, every year. What changes in the ads, listings and landing pages before, during and after a Florida storm.
Read more →Storm Demand & Advertising Capacity
After a Florida storm, where to advertise and how much to spend become one decision. Our approach to matching storm ads to what crews can deliver.
Read more →How we approach storms in Florida
Storms can potentially bring the biggest swings in demand a Florida home services business will see. A campaign built to change with them spends where the business can deliver, and keeps homeowners’ trust at the moment they’re most wary of who they let in.
About The Author
Mark Riley is a marketing executive and the founder of Riley Summers Marketing Group, where he leads customer acquisition strategy for home services businesses across paid search, Google Local Services Ads, local SEO and paid social media. He rose to VP of Digital at a national legal-marketing agency, where the digital programs he led generated a significant share of its revenue. Over a 15+ year career, he has managed more than $70 million in digital advertising spend, much of it in one of the most expensive and competitive advertising categories in North America. He measures marketing by what it costs to win a booked job, not by traffic or lead volume.