We ultimately base success on booked jobs and actually use that data to further inform campaigns to get to what is called an ideal “tCPA” – total cost per acquisition. We have detailed processes on how to do this at scale and bake that knowledge into every campaign we build and manage.
About the Author: Mark Riley
Mark Riley is a marketing executive specializing in PPC, Local SEO, Search Intelligence, AI-driven search visibility, and digital growth strategies for service-based businesses. With more than 15 years of experience managing campaigns and marketing operations across highly competitive industries, he has overseen digital advertising initiatives ranging from local lead generation campaigns to multi-million-dollar monthly media budgets. His work focuses on helping businesses improve visibility across Google Search, Google Maps, AI-powered search experiences, and conversion-driven digital marketing channels.