An optimized Google Business Profile boosts local search rankings, enhances visibility in Google Maps, and provides potential customers with up-to-date information about…

To claim or create a Google Business Profile, go to Google Business, sign in with a Google account, and follow the prompts…

Google Business Profile is a free tool that allows businesses to manage their online presence on Google Search and Google Maps. It’s…

Campaign measurement is available via the Facebook Ads Manager dashboard however at Riley Summers Marketing Group, we also have custom-tailored dashboards that…

Local, service-based businesses are GREAT types of business to advertise on Facebook. Home services, restaurants, gyms, medical centers and similar businesses that…

Boosting a post is an easy way to promote existing content (like a blog post) to a definable target audience. A Facebook…

Initial engagement metrics can be available within 24-48 hours. Shorter term results (lead generation) usually takes 1-2 weeks. However, there is a…

Depending on your campaign goals, new-to-market businesses should look to spend 12-15% of NET revenue on advertising in general. Again, DEPENDING ON…

This refers to ethical and industry-approved best practices to help improve the ranking positions of a website in search engine results (SERP’s)…

Yes. Budget permitting – having both an active SEO/GEO strategy running concurrently with Paid Search and LSA ads is a strategy that…

SEO/GEO often provides the greatest ROI of any online marketing investment. Businesses often see 30-50% increases in traffic within 6-12 months with…

While both marketing strategies are focused on increasing website visiblity, they have different methods of achievieng that goal. SEO focuses on obtaining…