Google rolled out AI Overviews broadly in the U.S. (May 14, 2024) and has continued expanding AI search experiences since then. For…

No agency can guarantee inclusion. Google explicitly states they don’t guarantee crawling, indexing, or serving pages. What we can do is build…

Onsite matters up to the point where: the site is crawlable pages are clear the offer is understandable the user experience converts…

No – but they’re no longer the main objective. Rankings are a byproduct of relevance, not the strategy itself. The new strategy…