I’ve spent more than 15 years in digital marketing, many of those years as a VP at a national legal-marketing agency. Legal is one of the most expensive and competitive advertising verticals in North America, and it taught me to judge every campaign by one question: what did each new client cost?

I founded Riley Summers to bring that same discipline to home services businesses. The work is different – seasonal demand, emergency calls, service-area limits, crew capacity – but the question is the same. I measure your marketing by your cost per booked job, not by clicks, impressions or lead counts.

You work directly with me. I build your campaigns, manage them day to day and report the numbers to you myself. There is no account manager in between and no hand-off after the contract is signed.

I charge a flat monthly fee, not a percentage of your ad spend, so my income never depends on you spending more. I also keep a deliberately small client list, so every account gets senior-level attention.